15 Questions to Better Understand Your Customers from Day 1

Ever felt swallowed by industry jargon, trying to sell value to your customers?

I was there, lost in onboarding, relying on diluted information, heavy on buzzwords and light on truth.

But real customer benefits don't fit into catchphrases.

Here are 15 questions you can ask to better understand your customers than any onboarding or marketing collateral will provide.